These Frames Don’t Do Boring.

Black and white illustration of a woman with hair tied in a bun, wearing a dress, holding a small pumpkin in her arms, standing next to a small tree with pumpkins.
Black and white photo of person standing in a store aisle, wearing a face mask and goggles, surrounded by shelves with various items and signs.
Sketch of a pair of sunglasses

How I started…

My first 18 years managing optical labs for national chains, managed-care labs, private practices, and independent opticians gave me a big-picture view of the entire industry.

That experience is why I built a different kind of buying experience.

First, I wanted a store that feels comfortable, calm, and genuinely pleasant to be in.

Next, I set out to honor the craft—carrying high-quality independent frame brands—while still embracing modern materials, coatings, lens technology, and design.

And finally, I made kids’ eyewear a priority. It’s one of the most underserved categories, and children deserve a place where the experience is fun, easy, and something they actually enjoy.

Eyewear store with glasses display cases, a small white and brown table with two chairs, wall art with cartoon characters, shelves with toys and accessories, and decorative items.
Drawing of a pair of black sunglasses with a thin wire frame and dark lenses.

We exist to raise the standard for eyewear shopping:
a calm space, expert guidance, quality frames with true craftsmanship, and modern lens solutions that perform.

And because kids are too often an afterthought,
we make them a priority—with fit, comfort, and a fun experience built in.

Make eyewear feel personal again

Display of various sunglasses including black, tortoiseshell, and metal frame styles inside a store window, with a large poster of a man and woman wearing sunglasses in the background.
Display of various sunglasses on a retail table, including designer brands like Kate Spade, arranged on clear acrylic stands and pink trays in a store.
A pair of square-shaped sunglasses with gradient tinted lenses, a green frame on top, and gold accents, resting on a textured concrete surface.
Display of eyeglasses with promotional poster featuring a man and woman wearing sunglasses, promoting Oliver Peoples eyewear.

“The name says it all! Very unique frames and eclectic styles through out the store. Loved the mural in the kid’s section and it’s little set up. Staff was so helpful! They carry a particular line for children’s rubber frames called Gizmo (the reason we came in). In no time, we purchased the frame and we’re on our way! Literally a 20 minute transaction. Will definitely return in the near future!”

— Nesreem M